You've Got Mail

Inbox Date: 5.12.17
You're invited: 20% OFF. (Fwd to mom!)
Pre-header: Mother's Day done right.

A timeless tool for having your email stick out in an overcrowded inbox, especially during a heavy holiday push, is animation.  Anthropologie consistently delivers on-brand messaging that's a feast of color for the eyes and their Mother's Day message was no exception. This simple craft paper animation that turns WOW into MOM offers a punch for this offer message.