DIGITAL CAMPAIGNS + STRATEGY
Authenticity converts consumers into loyalists. We don't want to listen to you talk -- we want to join (and often start) the conversation. Rich content is the foundation. Below are a few campaign examples of email, social and digital architecture between channels that build and drive brand awareness, engagement and conversion.
CAMPAIGN: ANNUAL TEA LAUNCH
To build anticipation for the tea launch, customers are invited to sign up to learn more about the teas and be entered into a sweepstakes to win all of the teas in the collection.
Customers are invited to follow teaologists across the globe as they find inspiration for the new collection. Each day, when a new social activity threshold is achieved, a new area of the map in unlocked to reveal a story and snippet of information about a new tea. On the day of the launch, all of the information about each tea is revealed. A six-part video series follows.
CAMPAIGN: MAD ABOUT MATCHA
A six-part video series breathes new life into an obscure tea and converts tea beginners to enthusiasts.
CAMPAIGN: TEAVANA OPRAH CHAI
A very special partnership called for a very special introduction.
CAMPAIGN: START FRESH
A new year means new years resolutions -- and new customers from the holiday season. This six-part email series focused on elevating the brand, educating the customer and cross-promoting teas and teawares.
CAMPAIGN: WHAT'S IN YOUR CUP?
Inspiring brand loyalty, retention and acquisition through authentic conversation with your customers is free. It began with a simple question in 2009 and led to organic growth, cultivated the brand's social presence and was the foundation for the brand's early digital voice.
When we scour the internet for new ideas or potential business partners, the amount of information can be overwhelming. I keep it short and simple here — but there’s so much more in my design vault. Send me a message now and let’s work on something magical together.